Overview
Procurify It: Motion Graphic Explainer Video
To celebrate Procurify’s bold new branding and increase their brand awareness, we created a lively motion graphic video. The retro '90s elements added a vibrant contrast, making the introduction of Procurify’s sleek and modern new look even more impactful. The final result is an engaging and informative piece that captures the energy of their brand refresh while delivering a memorable visual experience.
When your rebrand looks this good, you want to shout it from the rooftops…
... and when you can’t do that the next best thing is creating a super cool video to go with your launch! We wanted to spotlight Procurify’s brand transformation and help amplify their refreshed identity. We wanted to create a video that not only showcased their sleek new look but also infused it with personality!
We wanted to play with the idea of nostalgia and really highlight how Procurify is the future of procurement software.
We collaborated closely with Procurify to create a video that brings their refreshed branding to life. After meeting to discuss the creative and the script, the Procurify team provided us with the assets to be animated. These assets were exported from Figma to Adobe After Effects where we brought the assets to life. Once our voiceover talent was cast we proceeded with adding her voice and continued to refine the video with the Procurify team during our review sessions.
Thank you so much to the NoraVera team for the amazing video and seamless customer relationship. You all made it so easy just like last time.
Let's make something awesone
