Overview
Pinterest Machine Learning: Motion Graphic Video
Pinterest partnered with us to create a sleek, forward-thinking video that introduces the machine learning technology powering their platform. The goal? To peel back the curtain on the high-tech innovation happening behind the scenes, not just to educate users, but to attract top-tier talent to their engineering team. The final result is a fast-paced, visually compelling piece that highlights the intelligence driving everyday discovery on Pinterest.
Bringing Machine Learning to the Forefront
Pinterest wanted to spotlight the cutting-edge machine learning work powering their platform, not just as a point of pride, but as a strategic message to two key audiences: users and future hires. Our goal was to translate complex engineering into a clear, engaging story that positions Pinterest as a leader in both innovation and culture. The video serves as both an explainer and a recruitment tool, bridging the gap between behind-the-scenes technology and everyday user impact.
Turning Technical into Visual Storytelling
To bring this project to life, we started by digging deep into the Pinterest team's work, collaborating closely to identify the right themes and moments to highlight. From there, we developed a creative treatment that blended clean, modern visuals with subtle nods to the Pinterest experience. Our team handled everything from scripting and storyboarding to motion design, and sound. We made it a priority to ensure that the final piece was both technically accurate and creatively inspiring. Regular feedback loops with Pinterest stakeholders kept the project aligned from start to finish.
Let's make something awesone
