Overview
Kindsight - Future of Fundraising: SaaS Explainer Video
Kindsight partnered with us to create a motion graphic video designed to raise brand awareness and showcase what sets them apart in the fundraising software space. We focused on crafting a calm, inviting tone to reflect the ease and confidence Kindsight brings to its users. Through a thoughtful blend of engaging visuals and clear messaging, the video highlights how Kindsight simplifies the process of finding, retaining, and growing donor relationships.
We wanted to highlight the calmness that Kindsight brings to the fundraising process.
This project was all about helping Kindsight introduce themselves to the fundraising world in a way that felt approachable, modern, and clear. The goal was to build brand awareness while highlighting the thoughtful simplicity of their platform.
We compressed our timeline to ensure the video was ready for Kindsight's big launch day.
In order to expedite the creative development process, we met with the Kindsight team frequently to ensure we were all on the same page before proceeding with animation. Once the creative and script were good to go, we casted our voiceover talent, began animating graphics, and brought the Kindsight UI to life. The final product is a polished, on-brand piece that captures the clarity and calm of Kindsight’s platform.
Let's make something awesone
