Overview
Evo: Victoria Lifestyle Video
To celebrate the long-awaited arrival of Evo in Victoria, we set out to make a launch campaign that felt as bold and fast-moving as the service itself. The result was an action-packed shoot that brought the Evo brand to life across the city in a single high-intensity production day.
Announcing a New Chapter with Style and Speed
The goal was to announce Evo’s expansion in a way that felt exciting, energetic, and unmistakably local. We wanted to show Victorians that Evo was more than a new car on the road. It was a new way to explore the city. From beaches to bike lanes, this campaign captured the energy of movement, freedom, and spontaneity that defines the Evo experience.
One City in One Day...
With a record-breaking heatwave rolling in, our crew hit 25 recognizable locations across Victoria in just one day. Video, drone, photography, and talent teams worked in sync to capture everything from golden-hour cityscapes to beachside drives. It was sweaty, ambitious, and fast, and we loved every minute of it. The final campaign introduced Evo to Victoria with color, confidence, and a strong sense of place.
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Let's make something awesone
