Overview
Westland Insurance - Brand Awareness Commercials
This series of TV commercials showcases why you can never be too prepared... We created these spots from concept to delivery, each commercial follows our family of 3 as they navigate the various curveballs life throws at them. Check out some of the other videos from the series below!
We wanted to create scenarios that were comedic & memorable to help Westland increase their brand awareness.
The goal was to create a fun and engaging campaign that illustrates how being prepared is essential and how Westland Insurance is there to help when things go wrong. We wanted to reinforce Westland’s new tagline, brand positioning, and help increase their brand awareness.
Please note that no cars were harmed in the making of this commercial.
After filming at our home location in Surrey, our crew made the move to New Westminster. During pre-production we looked at 3 different hilly-city street spots in and around New Westminster. The spot we ended up going with was almost the perfect location but it lacked parking meters. To remedy this we rented a single parking meter and added multiples along the street in post-production. We also had the challenge of working with a minor on set as her hours were strictly capped at 8, because of this the hand you see in the dinosaur costume is actually one of our crew member's hands!
Let's make something awesone
