Overview
CFMOTO: Vehicle Lineup Brand Commercial
For CFMOTO's 2023 vehicle line, NoraVera managed the entire production from concept to delivery. We casted skilled drivers and chose rugged trails, working farms, and scenic roads to set the backdrop. The final commercials capture the thrill and versatility of these vehicles. Check out some of the other videos from the project below!
We wanted to show viewers the adventures that await!
With a full range of vehicles in the 2023 Lineup, we had a variety of use case scenarios for each vehicle. While all these videos existed in the same world, we wanted each one to have a unique location and tell a different story. Thanks to the scenic landscapes in BC, we were able to do just that. We shot along the infamous Sea to Sky highway to capture the beauty of the coast, made our way over to a local farm in Langley, and finished off in the desert in Osoyoos.
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Location, Location, Location!
Once we landed on a concept and developed scripts and storyboards, we could proceed with pre-production. Locations played a huge part in the project, we needed locations that were not only scenic, but they needed to allow motorized vehicle usage, be easily accessible, and ideally, located within the Vancouver Film Zone. During pre-production we looked into over 80 potential locations and scouted over 15 spots. Alongside our locations search during pre-production, we also casted our talent, did wardrobe fittings, selected wardrobe, and assisted the CFMOTO team with the logistics of getting the vehicles to set. While the project was video primary, we also captured 80x still images for web and social media and created 24x unique videos. We’re happy with how all the final videos turned out and we’re proud of our team and what we accomplished. Hands down, one of the most memorable projects we’ve worked on.
Let's make something awesone
