Overview
EVO - To The Island! Announcement Commercial
In our campaign to announce the long awaited arrival of Evo in Victoria, we wanted to do something different. By focusing on reactions to the off-screen cars, we managed to get the ”new sheriff in town” feeling as the Evos make their grand entrance.
We wanted to capture the excitement of a city meeting its newest (and coolest) ride-sharing option.
We wanted to launch Evos long-awaited arrival in Victoria with a campaign that felt bold and playful. We focused on only showing parts of the car rather than the entire car to highlight the iconic branding and to build suspense for viewers.
After a hot day in the sun, we were able to come away with one super cool video.
This action-packed shoot took place over a record breaking heatwave. Our crew travelled from Vancouver to Victoria for this project. During our production day we shot at over 25 different locations across Victoria and along with our filming, we also captured photos and drone footage.
Let's make something awesone
