Overview
Dialog - Beyond Words: Commercial
Dialog reached out to us to help them create a promotional videos for their dating app. Our goal was to simulate the feelings that occur when falling in love. From the realization to the butterflies, we wanted our viewer to experience it all, and what better medium than dance to express these intense feelings? From choreography to projection mapping– our team pulled out all the stops to put this video together and we’re super proud of how it turned out.
The app focuses a lot on sharing thoughts and journaling and we wanted to create something that showed that connection and the initial spark when you've met someone special.
The goal was to create an emotionally charged promotional video that brought the experience of falling in love to life. Rather than take a literal approach, we leaned into the expressive power of movement—using dance to evoke the butterflies, vulnerability, and spark that define a real romantic connection.
Before we even began storyboarding we knew the video would emphasize physical movement.
When location scouting we prioritized looking at spots with ample room for movement and when it came to casting we put out a casting call specifically looking for dancers. We handled full production for this campaign, including choreography, lighting design, and projection mapping. We were scheduled to film from 4 PM to 4 AM, our team pushed through the long hours to deliver a visually rich, emotionally immersive video that beautifully captures the energy of new love. This video wouldn't have been possible without our amazing crew... and lots and lots of caffeine.
Let's make something awesone
