Overview
CFMOTO: UTV Action Commerical
Our production process emphasized showcasing the UTVs' workhorse capabilities and adventure spirit, resulting in commercials that highlighted the vehicles' features while engaging their outdoorsy and utilitarian audiences. And let's not forget our director’s dog Huey making his on camera debut! Check out some of the other videos from the project below!
We wanted to show that the UTV was more than a pretty face, it’s rugged and can handle hard work… The pretty face is just a bonus.
The goal of this commercial was to spotlight the rugged, reliable performance of CFMOTO’s UTV lineup—vehicles built for both hard work and off-road adventure. We set out to create a high-energy, visually compelling spot that would connect with practical, outdoors-loving audiences.
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We looked at a variety of farms, film sets, and undeveloped land before we landed on our location.
As the first shoot day in a four-day production schedule, this commercial kicked things off with energy! Filmed on a scenic farm in Langley, BC, we handled everything from concept development and casting experienced UTV drivers, to securing the perfect location. With cameras mounted to the UTVs, aerial drone shots, and a camera car in motion, we captured every angle of the action.
Let's make something awesone
