Overview
BC Lions Fan Experience TV Spot
This BC Lions project was a special one for us. We’d always wanted to work with a bigger sports team, and finally got our wish. We were able to secure the permits to film during a live Lions game at BC Place, so we filled a section with our own background actors and went to work. When the game looked like it was going to be a dull, low scoring affair, it seemed like we’d never be able to get that crucial shot of an excited crowd going wild. A dying-seconds touchdown by the Lions ended up winning the game and saving the shoot! Go Lions!
We wanted to give viewers a front row seat.
We created a high-energy TV spot that captures the spirit of a BC Lions game day. We wanted to highlight the thrill, community, and unforgettable moments that define the fan experience.
We had an entire section to ourselves to ensure everything looked how we planned and to avoid any unexpected surprises!
From creative development to final delivery, we managed every aspect of production. We secured permits at BC Place, cast background actors, dressed the section, and coordinated a full crew over two 12-hour shoot days. The final product is a high-energy, feel good video that gets viewers excited for football season!
Let's make something awesone
