Overview
BC Children's Hospital Holiday Campaign Video
Working with Will agency, we made a joyful series of videos for their holiday campaign with BC Children's Hospital. With mountains of prop snow and some of the sweetest kids we’ve had the pleasure of working with, we created a snowball fight within the hospital. Knowing the personal stories of these kids and being able to give them an opportunity to play without worry, this was one of the most rewarding projects we’ve been a part of.
We set out to create a heartfelt and uplifting video.
The goal of this holiday campaign was to bring joy, energy, and a sense of magic to the hospital environment by celebrating the personalities of real patients. Through the power of play, we were able to remind audiences of the strength and spirit of these incredible kids.
This project was filled with laughter, fun, and lots and lots of fake snow!
We worked closely with Will Agency to develop the creative. The kids had a great time, and so did we! We loved every second of it from pre to post-production. We assisted in the coordination of the talent, sourcing the prop snow, and secured a slow motion camera for our production day. Once we completed filming we dove straight into post-production, lucky for us there was a lot of footage to choose from as there was no shortage of clips of the kids having a great time! We also managed to get some footage of our crew experiencing the magic of fake snow in slow motion!
Let's make something awesone
