Overview
COBS: A Home For Every Bread Commercial
Working with Will Agency, NoraVera handled the full production of this charming and cinematic spot. COBS bread ensures no loaf is left behind! We set out to make audiences feel sympathy for this lonely loaf sitting on the shelf, like a puppy waiting to find its forever home.
It’s about more than diverting food waste, it’s about showing how Cobs supports its community.
We wanted to highlight Cobs Bread’s end-of-day donation program in a way that was heartfelt, memorable, and unexpected. Rather than focusing on stats or process, the campaign used emotion and storytelling to shift perceptions. At Cobs Bread, unsold bread isn’t wasted, it’s shared.
Let’s get this bread.
... Literally. Unfortunately, most bread doesn’t come out of the oven with a face, so we commissioned two custom foam loaves, one with the pre-adoption frown and one with the post-adoption smile! Our team created a warm, storybook-like tone that made audiences empathize with the “lonely loaf,” while keeping the final message up lifting. From pre-production through post, we brought the idea to life. This was also filmed during Pandemic times, so we created 2 versions, one with masks and one without to make the project evergreen!
Let's make something awesone
