Video marketing is one of the best ways to portray what your brand stands for. You can incorporate your brand colours, jingles, logos, mission statement and more through video. But why does video do so much better than a magazine ad or a bus stop ad? Because video incorporates both audio and visual, it allows you to show off every aspect of your brand to your consumers, you can choose how you want to frame your story to hit many different senses of your audience. Video marketing gives you the opportunity to guide people through your brand’s story. But why is it so important to make people understand your brand?You need to be able to connect with your customers’ hearts through marketing messages; because if your customer struggles to decipher what you’re offering, they will take their business elsewhere. Everyone loves a good story, this is why we grow up asking our parents to read us a story before we go to bed. People love the story of a hero facing adversity, only to have a guide help them on their quest to beat the villain and be victorious. The job as a marketer is to create a scenario where the customer can become the typical hero of a story. Video marketing gives you the power to shape the story for the customer, by guiding them along to become the heroes of their own story. This is where your brand becomes the guide to help them [the hero] to overcome their problems.
Video marketing is one of the best ways to portray what your brand stands for. You can incorporate your brand colours, jingles, logos, mission statement and more through video. But why does video do so much better than a magazine ad or a bus stop ad? Because video incorporates both audio and visual, it allows you to show off every aspect of your brand to your consumers, you can choose how you want to frame your story to hit many different senses of your audience. Video marketing gives you the opportunity to guide people through your brand’s story. But why is it so important to make people understand your brand?You need to be able to connect with your customers’ hearts through marketing messages; because if your customer struggles to decipher what you’re offering, they will take their business elsewhere. Everyone loves a good story, this is why we grow up asking our parents to read us a story before we go to bed. People love the story of a hero facing adversity, only to have a guide help them on their quest to beat the villain and be victorious. The job as a marketer is to create a scenario where the customer can become the typical hero of a story. Video marketing gives you the power to shape the story for the customer, by guiding them along to become the heroes of their own story. This is where your brand becomes the guide to help them [the hero] to overcome their problems.
There’s so much you can do with video, more than a block of text or an audio message. You have the power to create your own story and make it easy for your customers to join that journey with you. If you’re looking to learn more about the video marketing, how video production can be executed, or simply want to chat through some creative ideas with a member of our team, please reach out to NoraVera at [email protected]. We look forward to hearing from you.
